While walking along the streets or flipping through magazine pages, We often come across numerous logos, but not all stay in our minds. But what is the cause? One of the factors is simplicity. We are business Turbologo take a look at why the Logo should not be complicated. Or, in the opposite direction, will complexity solve all problems?
Is a logo a symbol?
Logos are an essential part of a solid marketing plan, as it is the image of your business. The logo helps communicate to customers and partners about your business while simultaneously drawing their attention and sparking their curiosity. It is a tool to influence your target audience.
Why should I select a simple logo ? And should I even bother?
Logo by Eddie Lobanovskiy
Does a logo need to be easy to design? There is a consensus that it should. Some say that a successful logo should be simple for anyone to duplicate. It’s hilarious to hear that, however, these same individuals then criticize the new design, and claim that, for instance, they could have drawn themselves into Painted.
In reality, there were lots of tests that proved or proved this theory. It was found that many people don’t draw the iconic Apple logo. Many individuals don’t know what side has been bit. That’s not even mentioning the fact that people’s drawing abilities differ.
Even if the theory of drawing from memory was valid, it doesn’t have any significance. Nobody will ever require it, which is why it’s not something to consider.
Yet, even the well-known professional David Airy in his book “Logo and corporate identity,” describes logo design as “The more simple, the more straightforward, the more effective. The author also concludes with the following statement:
“Think of the logos of big corporations like Mitsubishi, Samsung, FedEx, BBC and so on. They are simple, and therefore recognizable.” In reality, all of these logos are recognized because of a different reason – they are everywhere every day in our lives.
Have a look at these two Logos, TinkoffBank as well as Raiffeisen Bank, Two logos that are similar in color scheme and composition. They also belong to the same world, that is, “other equals” and “other equals”.
Then, here’s a question: Can you categorize which is the most memorable?
For instance, I can remember the Tinkoff logo more than the others, and it’s because I’m their client and see this logo more frequently than the Raiffeisen one.
Another illustration:
Take note of what you can see how the Starbucks logo has become more simplified over time. However, did this help it become more recognizable? It was also more likely to be simplified easily since it was already well-known.
The answer to both of these questions would be positive. The current design is increasingly “recognizable” in part. However, it’s not in the way that it’s easy to differentiate from the multitude of logos for coffee shops that have subconsciously and consciously replicated the Starbucks corporate design for years. The point isn’t its simplicity but the fact that it’s currently as distinct as is possible as anything else in terms of design.
In the end, as they say, simple logos can have many advantages and disadvantages. Before we speak about them, let’s first establish what a “simple logo” means.
What is “simple logo” mean?
Logos by Mixcraft
However, no clear definition is available, and we’ll have to create it ourselves. Of course, it’s subjective, and it’s difficult to distinguishing between complicated and basic logos is extremely difficult. Also, let us ensure that we discuss only the graphic characters in logos. That is that we don’t look at the inscribed words.
Thus, the very first definition is:
A simple logo is a logo designed with as few specifics and colors as it is possible while being properly perceived.
And the third one (simpler):
#Simple Logo is an emblem that keeps its style as much as it is possible to reduce it to the size that is 16×16 pixels (the standard favicon size).
In the end, we didn’t provide any specifics (what’s the minimum value and what’s the maximum amount of conserving? ), But at the very least, it’s something.
As promised, we will talk about the benefits of using simple logos and how they should be used when making logos.
The benefits of simple Logos
- It is unnecessary to simplify the logo further to be used in small sizes.
- Easy to apply to various easier to apply to different. The first is, of course, printing, but more important, cutting, burning, or engraving (and similar techniques for application);
- Simple logos are simpler to read and understand.
A little more information on each of the points.
A basic logo will always look identical, regardless of whether it’s on a billboard or a ballpoint pen, is an excellent thing. But for numerous brands, this benefit doesn’t play an important part.
If the viewer sees the primary image, the majority often, and then when they see a simplified version of the logo in a favicon, will continue to connect what they see to what. In addition, the resolution of modern screens is increasing and allows an extremely detailed logo to be visible and distinct within the limited dimensions of the header, for instance.
The shield is yellow with leaves of white. it is connected to the banking institution – Tinkoff! A red star against a green background. It’s beer – Heineken certainly!
It’s the same even with brands that are not well-known:
Naturally, the most important factor here is that the individual in contact with the abbreviated logo is familiar with the original version. The same goes for basic logos You can only be able to recognize a logo when you already know the name.
Another benefit of using simple logos is the ease of applying them in various ways on various surfaces might also be of no use to many brands. In the most extreme scenario, this is also solved by using an easier version.
The third benefit is that it’s simpler for people to distinguish simple images – states that a simple logo will be more easily “scanned” as a whole than one with a more complex design. In general, they’ll be recognized quickly, and in the majority of instances, the generalities are sufficient. Nobody needs to be able to recall the logo to the smallest of details.
For many users, for many people Raiffeisen Bank logo is “something with crossed horse heads,” and the Ticcoff logo is “something with a yellow shield and white leaves.” And if there’s nobody in these banks’ competition who has a logo compatible with these words, that’s why they’re successful.
Conclusion
The simpler your logo is, the easier it will be for your customers to recall you. Even when a business is branded with a complicated logo, customers have only the most basic understanding of what’s displayed in the logo. The simpler your logo is, the easier it is to recall and apply at the right time.
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