© Reuters. FILE PHOTO: A picture of Elon Musk is seen on a smartphone positioned on printed Twitter logos on this image illustration taken April 28, 2022. REUTERS/Dado Ruvic/Illustration//File Photograph
(Reuters) -Elon Musk mentioned on Monday that Apple Inc (NASDAQ:) has largely stopped promoting on Twitter, probably the most high-profile firm to tug adverts from the social media platform over considerations about content material moderation insurance policies beneath its new proprietor.
The transfer aligns the iPhone maker with a rising record of companies from Basic Mills Inc (NYSE:) to luxurious automaker Audi of America which have stopped or paused promoting on Twitter for the reason that billionaire’s $44 billion buyout final month.
“Apple has largely stopped promoting on Twitter. Do they hate free speech in America?,” Musk mentioned in a tweet. He later tagged Apple Chief Govt Officer Tim Cook dinner’s Twitter account in one other tweet, asking “what is going on on right here?”
Musk mentioned “sure” in response to a person query on whether or not Apple was threatening Twitter’s presence within the App Retailer or making moderation calls for.
Apple didn’t instantly reply to a request for remark.
The world’s most respected agency spent an estimated $131,600 on Twitter adverts between Nov. 10 and Nov. 16, down from $220,800 between Oct. 16 and Oct. 22, the week earlier than Musk closed the Twitter deal, in accordance with advert measurement agency Pathmatics.
Musk, a self-described free speech absolutist, had mentioned earlier this month that Twitter had seen a “large” drop in income and blamed activist teams for pressuring advertisers. Advert gross sales account for about 90% of Twitter’s income.
The platform has previously few days reinstated the account of former U.S. President Donald Trump, in addition to comic Kathy Griffin and U.S. Home Consultant Marjorie Taylor Greene.
The Trump reinstatement prompted a coalition of civil rights activists to say final week that they had been urging Twitter’s advertisers to difficulty statements about pulling their adverts off the platform.
At a presentation for advertisers in Might, some advert companies and types had been already skeptical on considerations that Musk would reduce content material moderation and safety safety on the platform.