The transfer, posted on Weibo’s official account, garnered over 200 million views and was extensively mentioned, with some customers rattled by the perceived discount of their on-line anonymity.
“Each IP handle appears to be whispering in your ear: ‘You watch out,'” wrote person Misty.
Others, nonetheless, mentioned they had been supportive of the measures, in mild of COVID-related misinformation.
“Particularly at a time when the COVID state of affairs continues to be critical, IPs being swiftly revealed can successfully cut back the looks of disgusting content material from rumor-makers and rumor-spreaders,” wrote person UltraScarry.
For customers in China, the platform will show the province or municipality the place they’re posting from, it mentioned. For these utilizing Weibo abroad, the nation of customers’ IP addresses will probably be displayed.
The settings are designed to “cut back unhealthy conduct reminiscent of impersonating events concerned in sizzling matter points, malicious disinformation and site visitors scraping, and to make sure the authenticity and transparency of the content material disseminated,” it mentioned in a discover.
“Weibo has at all times been dedicated to sustaining a wholesome and orderly environment of dialogue and defending the rights and pursuits of customers to rapidly acquire actual and efficient info,” the discover learn.
The results of the brand new guidelines had been already seen beneath the discover, as hundreds of person feedback all carried an additional label indicating the province or municipality of the person’s IP handle.
Final month, Weibo mentioned it could start testing these settings on some customers in response to misinformation regarding the Ukraine-Russia conflict.
China tightly controls its our on-line world and prior to now yr has been stepping up efforts to “clear up” the web. Chinese language social media websites that fail to censor essential content material face monetary sanctions in addition to momentary suspensions of service beneath present legislation.
It has not publicly addressed, nonetheless, cases of accounts being suspended or banned for merely expressing dissenting opinions, reminiscent of supporting Ukraine or criticizing Russia over the continued conflict.