On Friday, Might 13, VW of America gross sales and advertising head Andrew Savvas despatched a letter to the model’s 650 sellers, confirming that Scout will likely be an impartial model inside VW Group and that they’ll haven’t any declare on its merchandise.
The letter didn’t appear to assuage sellers’ issues with VW’s plans.
Diess believes that the German automaker can maintain a 10 % market share throughout all of its manufacturers within the U.S., and he tasked VW of America CEO Scott Keogh with making that occur by the tip of the last decade. Keogh has mentioned it could be tough to hit that focus on with out “taking part in” within the pickup phase, which represents about 15 % of the general U.S. market.
VW Group CFO Arno Antlitz mentioned that Scout “will likely be a separate unit and model throughout the Volkswagen Group to be managed independently. This aligns with the brand new group steering mannequin — small items that act agilely and have entry to our tech platforms to leverage synergies.” No executives for the brand new unit and model have been named.
VW sellers within the U.S. have been asking for a pickup of their lineup for many years, one other supplier, talking on situation of anonymity, informed Automotive Information. The supplier mentioned that if VW Group intends to promote Scout autos via franchises, “I might hope, in spite of everything that we have been via collectively, that we might not less than get the primary crack at them.”
