GM advert company Campbell Ewald names its first feminine CEO


Wertz, 49, has held numerous main positions on the company over his 15 years at Detroit-based Campbell Ewald. Any particular subsequent steps for Wertz past consulting for the transition had been unclear.

“In my time as CEO, Kari has served as a powerful companion to me so I am excited to see the place she leads this wonderful company,” Wertz mentioned in an announcement despatched by way of a spokesperson. “I’ve cherished my time right here and I am so happy with the work our groups have launched. I will be consulting by way of the tip of February earlier than I transfer on to what’s subsequent in my profession.”

The CEO transition brings two different promotions to CE, which additionally has workplaces in Los Angeles and New York:

  • Colin Padden has been promoted to chief shopper officer, having overseen Campbell Ewald’s accounts in Detroit the place he leads the company’s Normal Motors enterprise, together with OnStar and Chevrolet.
  • Jamil Buie strikes as much as group director for innovation and development. Buie has labored with manufacturers together with DeBeers, Ford, McDonald’s, Nationwide Insurance coverage and Chrysler Jeep Dodge. He has labored throughout a variety of areas, together with multicultural and digital promoting, leisure advertising and marketing, TV and movie product placement, and enterprise growth.

Shimmel steps into her new function throughout one thing of a novel interval for a lot of purchasers, she mentioned throughout an interview with Crain’s Detroit Enterprise, an affiliate of Automotive Information, on Monday.

“I feel the core factor I wish to do is be a real companion to our shopper’s enterprise, to assist them enter into this contemporary period of promoting. We name it the expertise age,” Shimmel mentioned. “To make sure that they’ve concepts that may actually span the journey, and that we’re serving to them … to essentially create content material and be culturally related in order that they actually ship on their model promise.”

Shimmel, a 2013 Crain’s 40 Below 40 honoree, has a background in advertising and marketing that spans engaged on the artistic aspect and technique aspect. That work permits her to deliver a “Swiss Military Knife” mentality to the brand new function, she mentioned.

Shimmel’s ascent to the highest spot on the company highlights her standing as “relentless reductionist, endlessly bringing readability, focus, and fashionable pondering to complicated issues on behalf of her purchasers,” in line with Alex Leikikh, government vice chairman at CE’s dad or mum firm, New York Metropolis-based The Interpublic Group of Firms Inc.

“Campbell Ewald’s work is all the time constructed on a basis of an built-in providing and has pivoted in distinctive methods to assist manufacturers be extra related and stronger in as we speak’s market,” Leikikh mentioned in a information launch. “We thank Kevin for his years on the company and now flip to Kari to pave the best way ahead.”

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